Before putting a business up for sale, it is recommended to learn how to price a business first. As a professional business consultant, I have seen too many cases where business owners try to sell their company either too low or high. In terms of high selling prices, the owner is generally trying to squeeze out at least an extra fifteen percent profit. They do this by pricing their business for about thirty five percent more then it is actually worth. In these cases, the company will usually sit on the market so long without a sale, which prompts the owner to take it off the market for awhile and try to sell it later in six months. However, what I can’t get clients like this to understand is that unless they lower price they will never get it sold. On the other end of the spectrum, I also have clients who lower their price so much that they are lucky if they can generate a five percent profit.