Getting Our Sales Back on Track

My mom has often told me that I can sell a man a bridge in the desert. That is true nowadays, but it was not always that way. I was intimidated by sales pitches before, but that was only because I did not understand all of the mechanics of it. I learned that when I took a consultative selling training course through my job. Our sales figures were sharply down for a couple of consecutive quarters, and our manager decided to have all of us go through this training program.

To be completely honest, I was resistant at first. I figured that there was not a whole lot I could learn in such a short period of time, and I am really glad that I was wrong. The reason why it is so effective is because there is no waste in the training time. They have it sectioned out so students can learn about every aspect of sales. I thought that sales just involved knowing your product and pitching it, but there is so much more to it than that. Anyone in sales must take the first step, and that is knowing the customer, understanding him, and knowing what his environment entails.

There is also the aspect of commercial communication and learning actual sales skills. For me, the most important part of the training program was when I learned more about myself. I never realized that I would need to learn about my own emotions, develop new mindsets and create a goal that I wanted to meet. The sales techniques I learned at this training program has really helped me increase my own sales, and others in the company have really upped their games as well. I would say that this sales training seminar was the best investment our manager could have made to get our sales back on track.

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